A Lot Has Changed In 48 Years. Our Standards Haven't
The business was built on a simple principle: only sell what you would install in your own home. That standard hasn't shifted. The product range has grown, the team has developed, and the showroom has evolved, but the accountability that comes with family ownership has never changed.
Alex and Claire Singer lead the business today with the same directness and care that earned its reputation. When you work with Imperial, you're not handed to a sales team or passed between departments. You deal with the people who built this business and intend to keep building it.
Function First. Beauty Follows
A bathroom is used every single day. That means every decision: the layout, the fixtures, the flow of the space - has to work in practice, not just look right on a mood board.
Every design we produce is signed off by an experienced installer before anything is ordered. We're not tied to any brand or brochure, so every recommendation is made purely on merit.
Meet The People
Alex
Director
48 years of family heritage runs through everything Alex does. He knows what makes a bathroom last, and he'll tell you honestly if something won't.
Claire
Director
Claire is the reason projects run smoothly. One point of contact, clear communication, and still on hand long after the job is done.
“You Won’t Need To Look Anywhere Else”
A few kind words from homeowners we’ve had the pleasure of working with.
“The team put the enjoyment back into an otherwise usually very stressful process… you won’t be disappointed!”
★ ★ ★ ★ ★
“Nothing has ever been too much trouble when designing and getting the right products for our bathrooms and within our budget.”
★ ★ ★ ★ ★
★ ★ ★ ★ ★
“The attention to detail shown by the bathroom installers was second to none. The fitters left no mess and always cleared up after themselves.”
★ ★ ★ ★ ★
How We Work
Every Imperial project follows the same process - the same people, the same standards, start to finish.
We listen first: how you use the space, what matters, what the budget needs to achieve. The installer then surveys in person and every design is signed off before anything is ordered, so what looks right on paper works properly in practice.
You get a full, transparent quote before any commitment. No extras added later. No surprises. We manage the timeline, coordinate trades and stay in contact throughout. If anything needs attention afterwards, we come back and sort it.
What We Believe
Installer-Approved Design
The Surveyor Is The Installer
The person who quotes your job is the same person who fits it. No handoffs. No gaps in knowledge. Full accountability from first visit to final fix.
Genuinely Independant
Honest From Day One
Who We Work With
Most of our clients are established homeowners making a considered investment, people who want the project handled properly, not just the product delivered. Some are renovating, extending or settling into a new home. Others have been planning this for years and want to get it right. Many have come to us through a recommendation, or return when they move house.
We also work with designers and architects specifying bathrooms for their own clients.
What our clients have in common is simple: they value quality, they appreciate honesty, and they want to deal with people who take responsibility for the outcome.