Ideal Standard understand that the bathroom is more important than ever – an untapped space. A place to sit with a glass of wine, to relax, play, transform, refresh and rejuvenate. A room that can evolve from a functional area to a living space. They believe that everyone deserves a bathroom that is accessible, functional but also beautiful. Their purpose is to enable people to create their ‘real ideal’ bathroom, whatever that means to them in terms of their space, style, budget or needs.